On the face of it, India’s television industry is one of the most vibrant, competitive and innovative ones in the world. With close to 200 million TV households served by 866 private TV channels, six direct-to-home (DTH) platforms and tens of thousands of independent cable TV operators, it’s quite breathtaking in size. In terms of revenue too, it brought in Rs 66,000 crore ($9.1 billion) in 2017, which is expected to hit Rs 86,200 crore ($12 billion) in 2018.
It’s a new world
India’s TV entertainment industry to enter subscriptions era kicking and screaming
As a new tariff framework comes knocking, TV broadcasters and distribution platforms get their act together
A ‘forced’ subscription era is upon television broadcasting as Trai’s new regulatory framework kicks in later this year
The new regulation plans to crack down on what the telecom regulator calls the “bouquet phenomenon”
The framework will finally come alive after two years of lawsuits, arguments, and resistance
Implementation will be a tall task as it will be at least 12-18 months before the water finds its level