On the morning of 11 April, 2019, the world woke up to Uber Technologies Inc’s S-1 filing with the United States Securities and Exchange Commission. Last valued at over $120 billion and marinated over ten long years, few world events—amongst them the Olympics, myriad championship bouts, wildly arranged Tarantino movie plots or the election of a puddle to the White House—can compare to the global gasp of billionaires and commoners when the S-1 hit, demanding to be inspected.