The news appeared on 22 August 2017, the day before, buried in the inner pages of various newspapers and websites. The three founders of Unicommerce had quit Snapdeal. But even then, their press statement was interesting for this snippet, “As part of the sale transaction in April 2015, it was mutually agreed that we would continue to work at Unicommerce for another two years and steer the company to further growth.”

Because Unicommerce was unlike any company Snapdeal had bought.