Shuffling share

The UPI musical chairs

The Ken analyses how the UPI payment apps stacked up in the last 17 months. And here is the thing, there are no winners

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Indian consumer tech has been one big hand-me-down movement. Flipkart’s an Amazon-wannabe; Ola, an Uber clone; and Zomato, a Yelp version. With payments, too, nothing unique had been created for India; not for the longest. That is until Unified Payments Interface (UPI) was introduced. It was a payment system created specifically for India by the…

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