Zerodha is India’s largest stockbroker with over 2.7 million accounts. It remains bootstrapped bootstrapped Zerodha’s boundaries One of the most promising equity trading startups has grown from one strength to another. But it did not anticipate the challenge that is staring it in the face now Read more , and there isn’t a venture capitalist who doesn’t wish they had it in their portfolio. But about six or seven years ago, investors weren’t keen on it.

AUTHOR

Arundhati Ramanathan

Arundhati is Bengaluru-based. She is interested in how people use money in the digital age and how new economies will take shape based on that interaction. She has spent over 10 years reporting and writing on various subjects. Previous stints were at Mint, Outlook Business and Reuters.

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