“You have a car for your long travels, now here’s a cycle for your short trips…at a steal price of Rs 1499 ($21) only, but 2 of them and we give you for Rs 2000 ($28). [sic]”
What, two bicycles for Rs 2000 ($28)? That’s just car rental platform Zoomcar’s latest offer to customers sent over email.
But while it sounds fab, these are used cycles, and used cycles don’t make for an easy sell. Why is it selling them? Well, let’s just say the bicycle-sharing business in India hasn’t taken off very well.