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Cable redux

Video streaming goes from gold rush to yard sale

India’s 30-plus streaming services have poured money into content only to struggle with both subscriptions and ads. One by one, they’re turning to aggregators like Jio TV, Airtel TV and MX Player

22/05/19

Harveen Ahluwalia

Many smaller platforms are licensing their original content to telecom companies and other streaming services

With companies struggling with subscription and advertising business models, licensing seems to be the way out

While such partnerships do give their content wider reach, video streaming platforms lose exclusivity 

Increasingly, the streaming market has started to look more like the cable television industry it was meant to disrupt

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Video streaming platforms are not chasing subscribers anymore. For a good three years now, video streaming has witnessed a gold rush. Every production, broadcasting and content distribution company in town has either launched or is on its way to launch its own video streaming platform. With one goal—to replicate the subscription success of American streaming…

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