to instantly read 150+ free stories & 250-word summaries of all our stories

Buffering business models

Streaming services and telcos: A match made in heaven…for now

At the moment, telecom companies are bundling streaming services such as Eros Now and Netflix with data packs. This drives data consumption for telcos and helps streaming platforms gain viewers. But the current arrangement isn’t sustainable. How will it evolve?

04/09/18

Shashidhar KJ

Eros and other video streaming platforms are growing their paid subscriber base through partnerships with telecom operators

Eros, for example, grew its paid subscriber base from 100,000 to 10.1 million in the past three years

Currently, it is a symbiotic relationship where video streaming is increasing data consumption and telcos cover the costs

But newer business models have to emerge as this honeymoon period won't last forever

streaming-telcos-feature-image-1920x1329.jpeg

Want to read a free 200 word summary?

It’s 5.30PM on Thursday, 23 August, but the offices of film production house Eros International in Andheri, Mumbai, are buzzing with activity. Meetings are still being held. Calls are being made. Tea is being served.

Read the full story. Subscribe now.

Also read our exhaustive coverage about Telecom, Streaming Wars and Future of Retail

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Business & /Reportage

See all in Business & Reportage

This story is for subscribers only.
or

Read the full story. Subscribe now.

Also read our exhaustive coverage about Telecom, Streaming Wars and Future of Retail

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

895+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.