The Viacom18 building in Mumbai overlooks the Western Express Highway at a crucial junction. There is an exit that takes you to Andheri. Skip it and the road takes you to the far reaches of North Mumbai. Seasoned Mumbaikars will tell you, Andheri is a suburb best known for its cacophony and traffic snarls. After 5 pm, the junction is hit the worst. There is no movement. On Google Maps, that exit takes on a dark hue of red.
Voot wants to be number three and beat one of Netflix, Amazon or Hotstar
With the might of Viacom and Network18 behind it, can the latest entrant in the OTT space win its fight?
Currently, there are 20 million OTT users, which should grow to 150 million in the next five years
Voot claims 150 brands advertise on its platform. And it wants to build habit before migrating to a subscription-based model
Voot spends just about Rs 1.5 crore-2.5 crore per season, per show, compared to Amazon, which has set aside Rs 2,000 crore to develop original content
Voot plans to go international with its subscription plan. It will also unbundle its kids offering from the original platform