Mahendra Narwaria often conducts at least one weight loss surgery every day. As director of Ahmedabad-based Asian Bariatrics, which he claims is Asia’s largest weight loss and diabetes surgery speciality centre, he has operated on patients whose body mass index (BMI)—a measure of body-fat based on height and weight—and the diseases they suffer from classify them as obese. Patients both young and old walk through his doors, their weight anywhere between 60 to 1oo kilograms.
Going the extra mile
Losses and gains: Building India’s bariatric surgery market
Since 2004, J&J has helped grow India's bariatric surgery market to an estimated 20,000 surgeries a year. But can the company grow the market even further?
In 2004, Johnson & Johnson launched surgical staplers for bariatric surgery in India
Johnson & Johnson has since worked to grow the bariatric surgery market which was previously negligible
The company has trained surgeons, educated stakeholders, and convinced some banks and insurers to finance bariatric surgery
But most insurers see obesity as a self-inflicted disease and are unwilling to cover the surgery in their insurance policies