“Surprise is the greatest gift which life can grant us.”
– Boris Pasternak
Gravitational pull
Even though there are 18 million SMEs online, they don’t account for much when it comes to online spending
Instamojo and Razorpay started by focusing on this market but a lopsided SME segment makes it a difficult business to be in
Instamojo wants to evolve from letting SMEs not just accept payments but also meet their other commerce needs like credit, logistics
Razorpay want to no longer be only a gateway but also help businesses in money movement
Payments today looks like a mad scramble. Companies are falling over each other to find the new best way to pay, and businesses have swallowed the hard truth that they can no longer just accept cash. Demonetisation saw to it that even hole-in-the-wall shops got on the digital payment wagon, whether they liked it or not.
Of the 51 million small and medium businesses, nearly 16 million are online.
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