In Chennai, during Dussehra a 10-day festival, there is a tradition of inviting people for Golu, where people display dolls and serve a lentil snack called sundal. This Dussehra, a bank used Golu to reach out to customers. Bank employees placed a stack of dolls in a mini-truck and took it door to door to neighbourhoods giving the residents sundal along with a pamphlet.

AUTHOR

Arundhati Ramanathan

Arundhati is Bengaluru-based. She is interested in how people use money in the digital age and how new economies will take shape based on that interaction. She has spent over 10 years reporting and writing on various subjects. Previous stints were at Mint, Outlook Business and Reuters.

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