Barely three months old, Qmin is not your run-of-the-mill food delivery app. For one, it delivers gourmet food at eye-watering prices. Depending on where you are in Mumbai, you can get Sunday Mutton Curry for Rs 2,245 ($30) or Crispy Aromatic Duck for Rs 3,500 ($50). The app’s average order value hovers around Rs 4,000 ($55).
For another, it’s not a startup. Quite the opposite. QMin comes from the stable of Indian Hotels Company Ltd (IHCL), a part of the 152-year-old steel-to-software conglomerate Tata Group. IHCL launched the app in July 2020 in India’s financial capital, hoping to find takers for restaurants in its Taj and Vivanta chains of luxury and business hotels.