Get full access to one story every week, and to summaries of all other stories. Just create a free account

Indian fintechs take pride in their epiphanies. For instance, the realisation that ‘payments won’t make money; we need lending’ made them flock to the buy-now-pay-later (BNPL) kinds. That too, it appears, has proven to be a letdown.

But not all startups have the capital to survive a series of realisations. Just ask ZestMoney—a BNPL platform that claims to have disbursed loans worth $1 billion across 17 million users in its seven years of existence. A growth story that came at a cost.

That’s why ZestMoney is in the final stages of being bought by online-payments giant PhonePe, The Economic Times wrote wrote The Economic Times PhonePe may buy BNPL startup ZestMoney in big consolidation move Read more in late November. A person close to the potential deal confirmed the information to The Ken, adding that the Bengaluru-based company has been on the block for at least six months. He declined to be named as he didn’t want to comment on an ongoing deal involving a former employer.

PhonePe and ZestMoney declined to participate in the story.

The acquisition is pegged at $200-300 million and is possibly the most important consolidation move in the new-age lending segment, as ZestMoney was one of the earliest BNPL fintechs in the country. Though the person quoted above said the final sale amount could be even lower.

As a non-banking financial company (NBFC), it offered its BNPL services at the point of sale (POS) to retail customers and merchants online, as well as offline, in tier-I and II cities.

In fact, ZestMoney had a good year ended March 2022, at least in terms of loan-book growth. Its assets under management (AUM), as of March 2022, increased nearly 80% to Rs 1,059 crore ($127 million) from a year ago. Its income from operations in the year ended March 2022 rose almost 65% to Rs 143 crore (~$17 million) from a year ago. But it also paid the price.

ZestMoney saw its losses surge over 3X to Rs 399 crore ($48 million) as of March 2022 from a year ago. And its biggest expense was ‘service deficiency charges’, or the cost of paying for bad loans, which stood at Rs 244 crore ($29.5 million).

Also, the company’s rate of defaults stood at an all-time high of 12-13%, according to the person mentioned above. “This number should not be more than 2-2.5% for BNPL lending,” said a former ZestMoney executive, who declined to be named as they did not want to comment publicly on their previous employer. ZestMoney, in a statement to The Ken, said it will not comment on speculation. But denied that it has such high defaults and said its non-performing assets (NPAs) stood at less than 1.5%.

AUTHOR

Sashwata Saha

Sashwata writes on fintech for The Ken. He is keen on lendingtech and the myriad ways fintech startups of all shapes and sizes end up in this sector. He is also fascinated by the shrinking gap in the services provided by banks and non-bank entities. An alumnus of the Asian College of Journalism, Sashwata has previously written for Newslaundry and Medianama.

View Full Profile

Subscribe to read this story

The Ken is the only business subscription you need. Questions?

 

Premium

  • 5 original and reported longform business stories every week
  • Access to ONLY India edition
  • Close to 250 exclusive stories every year
  • Full access to over 6 years of paywalled stories
  • Pick up to 5 premium subscriber newsletters
  • 4 original and reported longform business stories each week
  • Access to ONLY Southeast Asia edition
  • Close to 200 exclusive stories every year
  • Full access to all paywalled stories since March 2020
  • Pick up to 5 premium subscriber newsletters

Rs. 2,750 /year

$ 120 /year

India Edition
Subscribe Subscribe
Most Asked For

Borderless

  • 8 original and reported longform business stories each week
  • Access to both India and Southeast Asia editions
  • Close to 400 exclusive stories every year
  • Full access to over 6 years of paywalled stories across India and Southeast Asia
  • Unlimited access to all premium subscriber newsletters
  • Visual Stories

Rs. 4,200 /year

Subscribe
 

Echelon

  • 8 original and reported longform business stories each week
  • Access to both India and Southeast Asia editions
  • Close to 400 exclusive stories every year
  • Full access to over 6 years of paywalled stories across India and Southeast Asia
  • Unlimited access to all premium subscriber newsletters
  • Visual Stories
  • Bonus annual gift subscription
  • Priority access to all new products and features

Rs. 8,474 /year

Subscribe
Or

Questions?

What kind of subscription plans do you offer?

We have three types of subscriptions
- Premium which gives you access to either the India or the Southeast Asia edition.
- Borderless which gives you complete access to The Ken across both editions
- Echelon which gives you complete access to The Ken across both editions along with a bonus gift subscription

What do I get if I subscribe?

The Premium edition gives you access to stories in that edition along with any five subscriber-only newsletters of your choice.

The Borderless and Echelon subscription gives you complete access to The Ken across editions and unlimited access to as many newsletters as you like.

What topics do you usually write about?

We publish sharp, original and reported stories on technology, business and healthcare. Our stories are forward-looking, analytical and directional — supported by data, visualisations and infographics. We use language and narrative that is accessible to even lay readers. And we optimise for quality over quantity, every single time.

Our specialised subscriber-only newsletters are written by our expert, award-winning journalists and cover a range of topics across finance, retail, clean energy, cryptocurrency, ed-tech and many more.

How many newsletters do you have?

We are constantly adding specialised subscriber-only newsletters all the time. All of these are written by our team of award-winning journalists on a specialised topic.

You can see the list of newsletters that we publish over here.

Does a Premium subscription to your Indian edition get me access to the Southeast Asia edition? Or vice-versa?

Afraid not. Each edition is separate with its own subscription plan. The India edition publishes stories focused on India. The Southeast Asia edition is focused on Southeast Asia. We may occasionally cross-publish stories from one edition to the other.

We recommend the Borderless or the Echelon Plan which will give you access to stories across both editions.

Do you have a mobile app?

Yes! We have a top-rated mobile app on both iOS and Android which allows you to read on-the-go and has some amazing features like the ability to bookmark stories, save on your device, dark mode, and much more. It’s really the best way to read The Ken.

Is there a free trial?

You can sign up for a free account to experience The Ken and understand our products better. We’ll send you some free stories and newsletters occasionally, and you can access our archive of previously published free stories. You can stay on the free account as long as you’d like.

The vast majority of our stories, articles and newsletters can be accessed only by a paid subscription.

Do you offer any discounts?

Sorry, no. Our journalism is funded completely by our subscribers. We believe that quality journalism comes at a price, and readers trust and pay us so that we can remain independent.

Do you offer refunds?

No. We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am facing some trouble purchasing a subscription. What can I do?

Just write to us at [email protected] with details. We’ll help you out.

I have a few more questions. How can I reach out to you?

Sure. Just email us at [email protected] or follow us on Twitter.