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The challenger

A wildcard entry into the IPL rights scramble

The IPL has grown to become India's best-known ‘consumer’ product and which is why it is attracting some unusual players

12/06/17

Venkat Ananth

The digital and broadcast rights for the IPL between 2018 and 2022 are up for grabs next month, on 17 July

When the BCCI originally announced the sale of the IPL digital and media rights in September 2016, it managed to attract almost every big player in the game

American e-commerce company Amazon can emerge as a potential winner, pipping Hotstar and the rest to the rights

July's tender process could also see Zee Entertainment chairman Subhash Chandra making a comeback into sports, even as a digital player

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The Indian Premier League final may have been done and dusted last month but the scramble for fresh rights is about to begin. And as always, the Board of Control for Cricket in India (BCCI) is expected to earn a windfall even in the times of uncertainty surrounding its administrators.

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