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Cold Wave

Winter Has Come to Media

Declining reader interest and low ad volumes have hit the traditional news media hard. Layoffs are incoming along with radical business model overhauls

16/12/16

Rohin Dharmakumar

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2016 has been a rotten year for many, but especially so for India’s largest news publishing companies. What was a slow and secular decline – number of interested readers, amount of time spent reading newspapers, advertiser interest, ad rates, the unwillingness of readers to pay for content online, ad-blockers etc.

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