The last 10 years have witnessed the warmest winters in the recorded history of India; globally, 15 of the 16 warmest years on record have occurred since 2001. And businesses all across the world have been scrambling to get a handle on how weather changes have been impacting what consumers eat, drink, drive and entertain themselves with.
Winter is coming...not
Winter is shrinking. So is the need for winter wear
Winter used to mean five months. Now, it’s down to two. Winter apparel is being disrupted by climate change
Winters are getting shorter and warmer, hitting winter wear makers in India and across the globe, hard
The woollen collections of Indian apparel companies are getting smaller and fabrics lighter
With the onset of winter coinciding with discounting season, retailer margins have gone down by 6-8%
As the impact of climate change worsens, Indian apparel retailers and manufacturers are feeling the heat