For two years running now, India has been the centre of the Android app ecosystem. Lured by data plans and smartphones that keep getting cheaper, hundreds of millions of Indians, many online for the first time, are glued to their screens.

In 2018, Indians downloaded around 18 billion Android apps from Google’s Play Store, according to app analytics firm App Annie’s The State of Mobile 2019 report, up 165% over a two-year period.

AUTHOR

Rohin Dharmakumar

Rohin is co-founder and CEO at The Ken. He holds an MBA from the Indian Institute of Management, Calcutta and an engineering degree in Computer Sciences from the R.V.C.E., Bangalore.

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So much journalism in India is superficial.

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As entrepreneurs, we thrive on being in the know at all times.

A personal subscription to The Ken was a no brainer. But as startup founders, this isn't enough. Team members also need to be in the know, for everyone handles customer-facing responsibilities and an ecosystem change that impacts customers also impacts us

Kiran Jonnalagadda / Co-founder / HasGeek and Internet Freedom Foundation

This is a brilliant piece. Very well researched and explained.

The policy & execution is in quite a mess. the flip flops on KYC, the insidious use (& abuse) of consent, the hopeless competition with zero-balance Jan Dhan accounts - all brought out starkly. Congratulations!

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