For two years running now, India has been the centre of the Android app ecosystem. Lured by data plans and smartphones that keep getting cheaper, hundreds of millions of Indians, many online for the first time, are glued to their screens.
In 2018, Indians downloaded around 18 billion Android apps from Google’s Play Store, according to app analytics firm App Annie’s The State of Mobile 2019 report, up 165% over a two-year period. It’s not slowing down anytime soon either, with the current 430 million smartphone users making up less than 40% of the total number of mobile subscribers in the country.