Seated on the first floor of Chinese electronics company Xiaomi’s Bengaluru office, a team of more than 30 is busy at work. Parsing the websites of e-commerce platforms like Amazon and Flipkart for insights, liaising with the company’s team in China, and strategising for launches. Smartphones, the product category the company is synonymous with in India, are not their priority.
Instead, this team is tasked with rolling out Xiaomi’s next great hope in India—its ecosystem of smart products. From air purifiers and water filters to televisions and lights, Xiaomi wants to go from filling your pocket to covering your homes.