Many companies would get complacent if they’d achieved the sort of success Chinese smartphone maker Xiaomi has had in India. Consider this—since entering India in July 2014, it has grown to control 29% of the Indian smartphone market, boasts of 75-80 million users, and accounts for the bulk (57%) of online smartphone sales. Xiaomi has also ramped up its production capabilities—seven manufacturing locations churning out three phones per second.
Xiaomi wants India addicted to its internet services. And it’s trying
Xiaomi doesn’t want to fall victim to the fleeting fortunes of the smartphone market. It believes internet services could be its salvation, but its experiences in China may not translate to India
Xiaomi plans to ramp up its internet services business in India, taking a cue from China where it has done it well
This is imperative for the current Indian smartphone market leader as it is coming under threat from Samsung and newbie Realme
India, though, is very different to China, and Xiaomi may find the going tough
Its approach to internet services may also compromise both user experience and privacy