Vivek Gaur had given up on India e-commerce story once. As one of the founding members in 2007 of Bagittoday.com, one of the earliest online shopping websites from the India Today Group, Gaur tried everything from flash-sales to a marketplace model. But nothing really clicked. So Gaur eventually moved on a couple of years later.
Having just turned 40, he still had it in him to try something big. Like setting up an e-commerce site, again. But he knew the time was not right. So, he waited. A year later, in 2011, he got together with his IIM batchmate Anand Jadhav and brother-in-law Sandeep Sharma to start YepMe.com, an online-only fashion brand.