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FIGHT FOR SURVIVAL

YepMe Wants To Fly

Like fish learning to fly, e-commerce companies aren't meant to be brick and mortar retail players. Yet YepMe is pivoting into one, to survive.

15/11/16

Moulishree Srivastava

India has about 40-65 million online buyers, the target market for all e-commerce companies

After raising $75 million from Khazanah Nasional in September 2015, YepMe started its offline play as an experiment

YepMe wants to expand to about 1400 stores over the next three years

It will take another five years for the current 40-65 million customer base to reach 150 million

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Vivek Gaur had given up on India e-commerce story once. As one of the founding members in 2007 of Bagittoday.com, one of the earliest online shopping websites from the India Today Group, Gaur tried everything from flash-sales to a marketplace model.

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