The year of epiphany came in 2015 for Nithin Kamath, the founder of Zerodha, one of the largest discount brokerage firms. Kamath has come a long way from 2010. When his brand new company rode the tidal wave of the worst stock market conditions that India had seen in 2011. So much so that it was the worst decline even among other countries.
But surprise, surprise. The company’s low-brokerage model actually helped it turn a profit in its very first year. And today it not just survives to tell the tale but also stands head to head among traditional brokerages like ICICI Direct, HDFC Securities and Sharekhan.