20-somethings. A penchant for restaurant food. And Zomato’s loyalty programme, Gold.
These are the three ingredients that Chandni Gajaria, 29, a freelance photographer from Mumbai; Ivan Mehta, 28, a Delhi-based journalist; and Shradhha Verma, 23, from Ghaziabad, who is currently between jobs; have in common.
Their restaurant choices are now governed by loyalty programmes. Gajaria, Mehta and Verma open the Zomato app, check if a restaurant offers discounts for Zomato Gold members. Yes? Awesome. No? Go to a partner restaurant.
Gold membership guarantees diners one of two options—buy-one-get-one on food, and buy-two-get-two on drinks—at over 4,500 partner restaurants across the country.