20-somethings. A penchant for restaurant food. And Zomato’s loyalty programme, Gold.
These are the three ingredients that Chandni Gajaria, 29, a freelance photographer from Mumbai; Ivan Mehta, 28, a Delhi-based journalist; and Shradhha Verma, 23, from Ghaziabad, who is currently between jobs; have in common.
Their restaurant choices are now governed by loyalty programmes. Gajaria, Mehta and Verma open the Zomato app, check if a restaurant offers discounts for Zomato Gold members.