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All that glitters

Zomato’s Gold Millions

With 1 million-plus subscribers, Zomato Gold is both the first and the largest of Indian unicorn loyalty programs. How successful has it been?

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20-somethings. A penchant for restaurant food. And Zomato’s loyalty programme, Gold. These are the three ingredients that Chandni Gajaria, 29, a freelance photographer from Mumbai; Ivan Mehta, 28, a Delhi-based journalist; and Shradhha Verma, 23, from Ghaziabad, who is currently between jobs; have in common. Their restaurant choices are now governed by loyalty programmes. Gajaria,…

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