There is a farmhouse in Gurugram. A few kilometres from Sikandarpur metro station. A sanctuary of sorts, it doesn’t look special. But senior Zomato leaders leave their plush offices in other parts of Gurugram to sequester themselves in this farmhouse. It is where they come to focus. ‘Have a bug, go to the “offsite”.’ ‘New launch around the corner, brainstorm at the farmhouse.’ There is a big group, which is supposed to assemble at the farmhouse sometime this month.
Zomato’s Gold ticket to deliveries
Just like Amazon Prime, Zomato plans to use subscriptions to buy loyalty and increase its market share in its fight with Swiggy
The subscription gets users access to exclusive deals at restaurants and pubs. Restaurants love it because it drives footfall. Customers love it, because who doesn’t like free lunch
Zomato's Gold will compete with EazyDiner and CouponDunia's Quirk Card in different ways. But Gold has an upper hand when compared to both because of its sheer popularity
Zomato, despite it raising $200 million, may not be able to go on the free-spending customer acquisition strategy that Amazon uses for Prime
Currently, Swiggy fulfils about 4 million orders a month across eight cities. Zomato, across India and UAE, processes 3.4 million orders. There is a gulf