Last week, even as foodtech giant Zomato readied plans to cull 13% of its workforce, Hyperpure, the company’s business-to-business grocery vertical, opened its first warehouse in Mumbai.
With this new warehouse—a 10,000 sq ft building that the company says can be expanded 3X as demand grows—the farm-to-fork supply business entered its third city. Hyperpure has been operational in Bengaluru and Delhi since 2019. It supplies fresh ingredients to some 7,500 restaurants in the two cities, claims Himanshu Kalra, Hyperpure’s business head, in an emailed response to The Ken.