Swiggy and Zomato are fortifying their positions. This time with cloud kitchens
Survival for the two food tech giants will now depend on who executes their version of a cloud kitchen better. Why? The giants are incoming
The battle will be between Zomato Infrastructure Services (ZIS) and Swiggy’s The Bowl Company
The failure of cloud kitchens will not break Swiggy but its success will certainly propel it to stardom. This experiment is crucial for its bottom line
For Zomato, there’s one potential downside. A restaurant in ZIS may not work. Its food may not pass muster or customers may just not take to it
It may not be a two-player market anymore. International superstars are eyeing India. Superstars like Google and UberEATS
The battle lines have been drawn. On one side is Zomato and the other, Swiggy. Both have successfully become verbs. But both want to be the only verb when it comes to customers, investors and food. And the duo has now found a new way to achieve that: cloud kitchens. Zomato has infrastructure services, and Swiggy, The Bowl Company (for now).
But maintaining a cloud kitchen isn’t an easy business. After all, it takes a restaurant an age to perfect recipes and even then sometimes, it just doesn’t agree with changing tastes. And these restaurants…
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