Amping up

The growing up of Ather Energy

Early last year, Ather Energy realised that its electric two-wheeler, the S340 can't launch as per deadline. It was behind, not by a few months but almost a year. Maybe more. That’s when it started introspecting. Top of the list—'We can’t afford to screw this up'


At that very moment, you know the man is speaking from his heart. He isn’t just spitting something because he wants you off his back as the question is a little uncomfortable. “Last year was tough,” says Tarun Mehta, co-founder of Ather Energy. “For fundraising. I had almost given up that we would be able to raise any money. But it is not just about the funding. We were way too optimistic on what it takes to build an electric vehicle. We were ridiculously aggressive on our estimates.”

Like how?

“Like three…

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