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Brace yourself. The layoffs winter is here

The Nutgraf is a 10-min newsletter sent at 10 AM IST every Saturday. It connects the dots and synthesizes one big event in business, technology and finance that happened over the week in India. In a way you’ll never forget.

This is a paid newsletter that’s available exclusively to The Ken’s premium subscribers.

Just 10 mins long Synthesis not analysis Sometimes memes

05 Nov, 2022

But maybe there’s something you can do about it

Read this edition online
A paid 🔒 weekly emailer that explains fundamental shifts in business, technology and finance that happened over the last seven days in India. In a way you’ll never forget. Someone sent you this? Sign up here
Good Morning K,
 

So it feels like I came back from Thailand to a different world altogether, especially the world of tech. Layoffs are happening all over. Hiring freezes are being announced (some prefer to keep it unannounced). Earnings and stock prices seem to be largely muted. Elon Musk is finding out that it’s easier to get rockets back to earth than to manage Twitter. And Mark Zuckerberg is literally living in a different reality. 

 

Whew. 

 

From a career standpoint, I’ve lived through a recession and a funding crunch, so I want to say that all this is transient and that things have a way of changing very quickly—which is more or less what happened during Covid. 

 

However, there are some signals that the winter is going to get a lot worse, and that it will last longer than anytime in our recent history. 

 

And that’s a bit worrying. 

 

So in today’s edition, I’m not just writing about the layoffs, I’m also asking for your help. 

 

Let’s dive in.

Why job additions are a bad thing

Look, like I said, I’ve lived through a recession, a (relatively minor) slowdown, and a complete lockdown. They were all bad, but the worst-case scenarios didn’t exactly pan out. It’s easy to forget this, but in all three scenarios, experts underestimated how resilient the global economy was, and things got back to normal far more quickly than expected. 

 

I’m not so sure this time around. 

 

First, the companies that are buckling their belts are not the ones you expected to

 

Last week, the payments giant Stripe announced that it would layoff 14% of its employees. Then Amazon, of all companies—Amazon, officially declared that it would freeze hiring across most of its corporate roles, including for Amazon Web Services (AWS). There are reports that Apple is doing the same. Of course, many other companies are doing this too, but the fact that these three companies are in this list is especially concerning. 

 

That’s because what’s common to Stripe, Amazon AWS, and Apple is that they are the primary providers of the infrastructure of the internet. 

Devices. Storage. Payments. 
 

These are the three legs that the global internet economy rests on. 

 

And the world’s leading providers of all three of these services are scaling down. 

 

This is unprecedented. 


We’ll talk more about Stripe in a bit. But for me, the really surprising name in the list is Amazon. Think about it. Amazon has over a million employees, and it’s pausing hiring not just in areas like retail, but also AWS. AWS used to be one of Amazon’s fastest growing and most profitable business lines. It grew rapidly because companies all over the world grew and expanded rapidly, and needed cheap storage and computing power. And now, for the first time, Amazon isn’t expanding AWS. That’s quite telling.
 
Even more so when you consider the fact that Amazon’s big problem of late is employee retention.
Amazon churns through workers at an astonishing rate, well above industry averages. According to a tranche of documents marked “Amazon Confidential” provided to Engadget and not previously reported on, that staggering attrition now has an associated cost. “[Worldwide] Consumer Field Operations is experiencing high levels of attrition (regretted and unregretted) across all levels, totaling an estimated $8 billion annually for Amazon and its shareholders,” one of the documents, authored earlier this year, states. For a sense of scale, the company's net profit for its 2021 fiscal year was $33.36 billion.
 
The documents, which include several internal research papers, slide decks and spreadsheets, paint a bleak picture of Amazon’s ability to retain employees, and how the current strategy may be financially harmful to the organization as a whole. They also broadly condemn Amazon for not adequately using or tracking data in its efforts to train and promote employees, an ironic shortcoming for a company which has a reputation for obsessively harvesting consumer information. These documents were provided to Engadget by a source who believes these gaps in accounting represent a lack of internal controls.
Exclusive: Amazon’s attrition costs $8 billion annually according to leaked documents. And it gets worse. Engadget
Says a lot when a company that loses US$8 billion annually to churn has decided not to increase its headcount. 
 

Second, the Federal Reserve is still being super cautious

 

I don’t want to get too deep into macroeconomics, but the short, grossly simplified thesis is that the Federal Reserve of the United States is the most important organisation that controls the supply of capital globally. The Fed controls printing of dollars and interest rates for borrowing. And after kickstarting a liquidity party back in early 2020 after the pandemic struck, the Fed is now essentially running around switching on the lights and telling people to call their Ubers and go home. 

 

Very simply, the Fed cares about inflation. And to cut down inflation, it’s raising interest rates. In fact, it has implemented “the swiftest tightening of U.S. monetary policy in 40 years”.

 

And the big worry is that there’s some way to go. 

 

How does the Fed know this? 

 

Paradoxically, it’s because jobs are still being created. 

 

The labour market is a strange beast. We are living in a time where bad news is actually good news. The Federal Reserve has been taking a set of actions to curb inflation, and one outcome of those actions should have been a decline in new jobs and higher unemployment across the board. And right now, it’s a bit mixed. So the Fed expects to stay the course, likely for the next several months. 

 

This was probably one of the triggers that precipitated the layoffs across tech companies last week. 

 

And the Fed is not done yet. 

 

When Stripe laid off a big chunk of its staff last week, the company published a fairly transparent blog post detailing the severance packages (which are as generous as one can expect), and also had a section where founders John and Patrick Collison took ownership and wrote about the mistakes they made. 

 

Here’s that relevant section.

Quote
In making these changes, you might reasonably wonder whether Stripe’s leadership made some errors of judgment. We’d go further than that. In our view, we made two very consequential mistakes, and we want to highlight them here since they’re important:
 
We were much too optimistic about the internet economy’s near-term growth in 2022 and 2023 and underestimated both the likelihood and impact of a broader slowdown.
 
We grew operating costs too quickly. Buoyed by the success we’re seeing in some of our new product areas, we allowed coordination costs to grow and operational inefficiencies to seep in.
 
We are going to correct these mistakes. So, in addition to the headcount changes described above (which will return us to our February headcount of almost 7,000 people), we are firmly reining in all other sources of cost.
CEO Patrick Collison's email to Stripe employees, Stripe
So we know that tech layoffs are happening, one tranche at a time. But who is expected to be impacted? How are these decisions made inside companies? In the past, at The Ken, we’ve written and published podcasts trying to answer this question. 
 

Here’s my quick take. 

 

Special projects teams at consumer tech companies are at high-risk

 

Typically, the way it works at tech companies is that once they establish themselves, they form teams to embark on more risky adventures. In general, these teams may try to go for international expansion, or to build a completely new business that’s unrelated to the core. All of this is fun and amazing in good times. 

 

But when things turn, these teams are usually the first to go. 

 

There are many examples of this. Last year, just after Zomato went public and started facing a lot of scrutiny (and pressure) to fix its business, it killed its entire international business. OYO did something similar when the pandemic hit. 

 

Essentially if you are working on a ‘moonshot’ project, well, it may be time to come back to earth. Preferably in one of Musk’s rockets. 

 

Executives with ridiculous salaries are going to have to find other jobs 

 

Back in 2020, Coinbase, the crypto company hired an executive named Surojit Chatterjee as their Chief Product Officer. Chatterjee previously worked at Google and even had a brief stint at Flipkart. 

 

And the headlines claimed that Coinbase had offered him a US$643 million compensation package. Now the truth is that that number is technically correct, but has several nuances, like a stock payout that extends over five years, or that a large part of his salary was in Dogecoin. 

 

Okay, that last part wasn’t true, but you know what I mean. 

 

Anyway it didn’t stop the chatter and the attention.

Anyway, last week, Coinbase announced that Chatterjee would be stepping down as CPO and moving to an advisory role. Tellingly, the company does not expect to make a replacement hire, and is reorganising existing teams into a new product group. 
 

If you know someone like Surojit Chatterjee, or if you received absurd salary increments last year, well, the next few months may be a bit rough for you. 

 

Working at crypto, ed-tech, or e-commerce is not going to be fun

 

Crypto, we know. Edtech, well, we know that it’s always been a bit cold and heartless, but is now touching new depths—like signing up global football stars as their brand ambassadors while simultaneously laying-off staff. 

 

I think e-commerce isn’t in a good place either. By this, I don’t mean companies like Amazon and Flipkart, but smaller firms. In fact, the publication Inc42 maintains an Indian startup layoff tracker, and from a sectoral standpoint, e-commerce has contributed to nearly 15% of layoffs in the past few months. 

 

Anyway, all of this is my take. 

 

But what do you think? 

 

Perhaps you are an executive, or a manager, or someone involved in hiring. I’m sure you are seeing the signals. You are probably attending meetings where layoffs are being discussed. According to you, what kind of roles are at risk? What are companies thinking? How do they decide how to make a decision on whom to keep and whom to let go? 


Write to me at [email protected]. I’ll share some of the best stuff I hear with the rest of you. Don’t worry, I’ll get in touch with you and take your permission before I publish anything you share with me.

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Regards,
Praveen Gopal Krishnan
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