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How Reliance beat Amazon to take over Future Group

The Nutgraf is a 10-min newsletter sent at 10 AM IST every Saturday. It connects the dots and synthesizes one big event in business, technology and finance that happened over the week in India. In a way you’ll never forget.

This is a paid newsletter that’s available exclusively to The Ken’s premium subscribers.

Just 10 mins long Synthesis not analysis Sometimes memes

02 Apr, 2022

It’s a story of legal smarts combined with some old-fashioned ruthlessness.

Read this edition online
A paid 🔒 weekly emailer that explains fundamental shifts in business, technology and finance that happened over the last seven days in India. In a way you’ll never forget. Someone sent you this? Sign up here
Good Morning Dear Reader,
 

There are usually two answers to the question of who controls a company. 

 

One answer is whoever controls the stock of the company. Maybe it’s the shareholders or the board of directors or a trust. Or one could argue that maybe it’s the company’s stakeholders, like the employees or customers or lenders. This answer is based on the idea of legality, which in itself is an abstract construct created by us to define the ownership of a company, also another imaginary construct.

 

The second, more practical answer to the question is—whoever has the keys to the company building. I mean, yes, the board of directors can pass any number of resolutions to demand that the keys be handed over. But until it’s done, the person who holds the keys controls the company. 

 

The reason I’m talking about this is because this answer is central to who gets to become India’s largest retail company—Amazon or Reliance. 

 

Both companies have made ownership claims over Future Group, the country’s second largest retail chain, and after a bloody and complicated three-year-long war, the matter is now being heard by the Supreme Court of India. 

 

Amazon’s claim to ownership rests primarily on paper. Specifically, on a signed contract. India has fairly restrictive laws around foreign direct investment into offline retail companies, but Amazon, through some amazing legal manoeuvres, found a way to technically take control of Future Group. I wrote about this in detail a few months ago, and how Amazon “threw a handkerchief on a seat through the window on the Future Group train”. If you want to understand what’s going on, I recommend reading that piece first. It’s a great summary of how smart Amazon has been. 

 

Reliance has legal arguments of its own too, based on another set of contracts. 

 

But with one key difference—Reliance also owns the keys to the building. 

 

In terms of legal brilliance, I was convinced that it would be hard to top what Amazon had done. 

 

But that was before we understood what Reliance did.

 

Because that is just something else altogether. 

 

And makes for an even better story. 

 

Let’s dive in. 

How Reliance got the keys of the company
If you want a quick backstory, here it is: ​

 

  1. Amazon is the world’s largest internet company and has ambitions in offline retail. And one of the companies it had its eyes on for a while was Future Retail, which was going through some deep financial problems.  
     
  2. In 2019, fully aware that India has laws that do not permit foreign companies to own more than 51% of multi-brand retailers, Amazon decided to acquire a 49% stake in Future Coupons, the promoter entity of Future Retail Limited (FRL). Since Amazon technically wasn’t investing directly into a retail company but its ‘parent’ company, no special permissions were needed, and the FDI laws didn’t apply.
     
  3. In its contract with Future Coupons, Amazon gave itself an option to acquire all or part of the company’s share into Future Retail, which could be exercised anytime after three years and before the next 10 years, if and when the law permitted it to do so. 
     
  4. Amazon went one step further. In the contract, it also had a clause that expressly forbade Future Group from selling any stake or forging any alliance with a list of 30 companies in the retail space without Amazon’s consent. One of those companies was Reliance. 
 

This was Amazon’s brilliant move to control an offline retail company, without technically owning it, which it believed was perfectly legal. 

 

Then the pandemic hit, and as stores all across the country shut, it pushed Future Group deeper into debt. The company came under pressure from lenders. Future Group claims to have asked Amazon for help, but no assistance was provided. 

 

Enter Reliance, which had announced that it was acquiring Future Retail in a deal worth Rs 24,000 crore ($3.4 billion). 

 

And that was when everybody lost their collective minds. 

 

A lot of complicated legal lawsuits and counter-lawsuits across several courts in multiple countries happened after this deal was announced, and quite frankly, I doubt anybody will be able to explain it with any degree of certainty, not even the company’s lawyers. Amazon dragged Future Group over breach of contract to the Singapore International Arbitration Centre, or the SIAC, and got a ruling in its favour. Then there were other lawsuits filed at the Delhi High Court. Then other agencies got involved. The Enforcement Directorate. Securities and Exchange Board of India. The Competition Commission of India. The National Company Law Tribunal. 

 

Quite frankly, after reading up on all the orders that were stayed, upheld, transferred and denied, I had to lie down and take a short nap. I doubt that there are any lawyers left in India who aren’t involved in some way in this dispute. It’s that messy.

 

It seemed like this would be a long, prolonged, legal battle.

 

Except one company had other plans. 

 

On the night of February 25, without any warning, Reliance launched a stunning move.

 

It just showed up and physically took control of Future Group stores across the country. 

 

Here’s an account of what happened that night, as reported by Reuters.

At a large Future Retail supermarket in Mumbai last week, workers were unloading hundreds of bright blue grocery crates belonging to India's biggest retailer Reliance.
 
Prospective customers were turned back by security, disappointed at the closed state of the store that still carries the signage of Future's biggest brand, Big Bazaar, but which will likely soon be rebranded as a Reliance outlet.
 
Across India, similar scenes are being played out as Reliance Industries (RELI.NS), India's biggest conglomerate run by Mukesh Ambani, the country's richest man, presses ahead with a shock de facto takeover of prized retail real estate that Amazon.com Inc has been keen to take part-ownership of.
 
Reliance's takeover began with utmost stealth on the night of Feb. 25 when its staff began arriving at Future stores. Many in Future's management were in the dark about the plans as store employees from all over the country frantically began to call, according to people with direct knowledge of the matter.
 
"It was tense, everybody was panicking. We didn't know who they were. They wanted access and seniors didn't know about it," a New Delhi Big Bazaar store employee said, describing what happened around 8 p.m. that day.
 
At a Future store in Sonipat town in northern Haryana state, announcements were made asking customers to leave as Reliance seized control, one source said. In Vadodara in western Gujarat, Future employees arriving for work the next morning were asked to go back home with no explanation, said another source.
 
Citing unpaid payments by Future, Reliance has taken control of operations of some 200 Big Bazaar stores and has plans to seize another 250 of Future's retail outlets. 
Combined, they represent the crown jewels of Future's retail network and around a third of all Future outlets.
'The shops are gone': How Reliance stunned Amazon in battle for India's Future Retail, Reuters
The Reuters story quotes a source close to Amazon as saying this: 
 

"What will Amazon fight for now? The shops are gone."

 

Reliance had taken control of Big Bazaar stores. 

 

Perhaps you are thinking that this is a story of two companies using two radically different means of controlling Future Group. Amazon is playing by the rules, and being nice and doing it legally, while Reliance is making this into a street fight, and muscling its way into taking over the stores. 

 

Not exactly. 

 

Because Reliance has been quietly laying the groundwork on the legal side as well. 

 

Turns out, since 2020, Reliance has been talking to landlords of Future Stores and transferring the lease of all Future Group stores to its name. Landlords have been more than willing to do this because Future Group hasn’t been able to pay rent for most of its properties. Once Reliance got the lease in its name, it sub-leased all of these premises back to Future Group entities. 

 

On the night of February 25, Reliance simply terminated the sub-leases it signed with Future Group, effectively taking control. It even made job offers to employees of these stores, many of whom hadn’t been paid salaries for months. 

 

Everyone was stunned by these developments, especially Amazon. It expressed amazement at this in court, and at the speed of Reliance’s moves. 

 

But Reliance wasn’t done.

 

A few days later, the company struck again. 

 

This time, it went after other stores owned by Future Group. 

 

Same playbook.

Future Lifestyle Fashions Ltd. has received termination notices on 112 sub-leased properties from Reliance Retail Ventures Ltd. due to pending dues.
 
It includes 34 Central stores and 78 Brand Factory outlets, the company said in a stock exchange filing. In another late night notification to the bourses, Future Retail Ltd. said it has received termination notices from Reliance Group in relation to another 835 sub-leased properties—342 large format stores, including Big Bazaar, [email protected] Bazaar, and 493 small format stores such as Easy Day and Heritage stores.
 
These stores—which contribute 55-65% of Future's retail revenue—are now shut for “stock and inventory reconciliation”, it said.
Reliance To Take Over 947 Stores Leased To Future Retail, Lifestyle Fashions, Bloomberg Quint
Amazon was furious. According to the company, it accused both Future Group and Reliance of colluding together to surrender leases to ensure that Reliance took control of the company, a claim that both companies have strenuously denied. 
 

It even went as far as publishing an ad in the newspaper where it made accusations of fraud.

All of this brings me to what’s happening in the Supreme Court of India right now. 
 

Amazon asked the court to ensure that Future Group would not transfer any more of its stores to Reliance. But the Supreme Court of India wasn’t too sure if it could do that, because the landlords or tenants of Future Group’s assets were not present in court. 

 

Mr Harish Salve, representing Future Group, claimed that the company was hanging by a thread on its remaining assets, that it’s already in default and under pressure from lenders and landlords. Also, Future Group’s bank accounts were frozen. 

 

This is what happened yesterday. 

 

We don’t know what will happen tomorrow, as the Supreme Court continues to hear arguments and will eventually make a decision. 

 

But as of today, there’s only one company that can call itself the leader of retail in India.

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Regards,
Praveen Gopal Krishnan
 
P.S: There has been an explosion of financial and corporate dealmaking in India. The Ken is seeking a sharp and enterprising reporter for whom these deals are only the tip of much more interesting stories that lie beneath the surface, waiting to be pieced together and told. Read more about the role here.
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