The e-commerce highway

Snapdeal – The Pivot Machine

A deep dive into the chameleon of the e-commerce industry in India


What’s he building in there, what the hell is he building in there,” asks Tom Waits in a song, helpfully called, What’s He Building. He is peering over a fence into his neighbour’s yard and is confused. He is sure there is something sinister at work. Admittedly, it isn’t Waits’ best work. He has done better. But the line isn’t too dissimilar to what can and must be asked of Kunal Bahl, Rohit Bansal and Snapdeal.

What are they building in there?

So let’s try…

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