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Times Internet’s flywheel dreams

The masterplan: acquire users here, there, everywhere. Feed into the central flywheel. Monetise. Rinse, Repeat.

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[Editor’s note: This is part 2 of our last story on Times Internet]

Organisations, like people, are generally risk averse. Both tend to plan their moves in a manner that doesn’t risk their survival. Except, every now and then, each throws caution to the wind.

For Times Internet, that was the period between 2014 and 2015. It made 5 acquisitions and 14 venture investments, spending millions of dollars in the process.

Some were small, like its investment of Rs 15 lakh (~$23,000) in InShorts (then known as News in Shorts), a summarised news aggregation platform that entered its…

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