The Interview

To find love online, and make money

For the last three and a half years, Truly Madly has been chugging along as an online dating company. If you think of it in terms of India and demographic dividend, it is an exceptionally interesting business to be in. The numbers are staggering. Another matter altogether that things get way more challenging if you have to make a business out of it

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I move a little closer to Sachin Bhatia, the co-founder of Truly Madly. Just so, I can be sure about what he just told me. “Really?” I say. “It is true,” he says. “For guys, the whole thing just gets stuck at the first line of starting a conversation. Everything before that goes well. The profile is created. There is a compatibility score and his profile has been verified. But after that is conversation. And he gets stuck.”

Like how?

“Like they don’t know what to say. Very well meaning guys, qualified,…

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