Not Vietnam War

Uber India wants to fix things. Everything.

Uber cannot afford to lose India. So, it's doubling down on execution, government relations, products and drivers


“Our industry is very competitive and what happened in China between Uber and Didi was like World War-II…

…this is corporate war and the competition between us and Uber is very intense…

…the analogy that I gave about India is that this is like Vietnam War. We are the local guerillas. We have the Americans carpet bombing us but we will go into the nooks and corners of the country…”

That was ride-sharing startup Ola’s founder and CEO, Bhavish Aggarwal speaking at a TiE event in Hyderabad on 27 March.

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