Not Vietnam War
Uber India wants to fix things. Everything.
Uber cannot afford to lose India. So, it's doubling down on execution, government relations, products and drivers
“Our industry is very competitive and what happened in China between Uber and Didi was like World War-II…
…this is corporate war and the competition between us and Uber is very intense…
…the analogy that I gave about India is that this is like Vietnam War. We are the local guerillas. We have the Americans carpet bombing us but we will go into the nooks and corners of the country…”
That was ride-sharing startup Ola’s founder and CEO, Bhavish Aggarwal speaking at a TiE event in Hyderabad on 27 March.
Complete access to all stories on
The Ken. Rs. 2,750/year or Rs. 900/quarter Get full access
All free stories published, past and upcoming
This story is exclusively for premium subscribers.
Subscribe now to get access.
Read the full story now. Subscribe to The Ken
The Ken App on Android + iOS for easy reading
New stories every weekday morning
Full access to our 200+ story archive
And much more
Story comments, new features access, etc.
Full access to free stories
Free access to select stories published every week.
Why should I pay for reading your stories?
Lots of effort We go to lengths to put in time and resources required to get the most factual, honest stories out there.
Advertising independent Our primary allegiance will always be to our readers. We won't be swayed by our advertisers and investors.
We can't do all of this by giving away our journalism for free and selling our readers by the thousands to advertisers.
Get premium access
Dear subscriber - a lot of hard work goes into the journalism we put out. While sharing snippets or limited screenshots is okay, please avoid printing and sharing our entire articles as PDFs. Our plans are very affordable - please ask your friends to subscribe.