BHIM came in with a bang and took most people in India’s payments ecosystem by surprise. It has already stolen the thunder from Flipkart’s PhonePe and banks’ UPI apps. But there is considerable doubt about its future
Most big banks baulked at UPI for reasons more than one
BHIM was created in a scramble by NPCI on NITI Aayog’s orders
BHIM has unwittingly become a competitor to PhonePe besides the banks
BHIM is expected to have a 100 million users this year but its future is in question
Remember that epic cemetery scene in Sergio Leone’s 1966 spaghetti western, The Good, The Bad and The Ugly? Something similar is at play in India’s newest payments platform, United Payments Interface (UPI). An app called BHIM (we’ll come to it later, stay with us), another app called PhonePe (owned by the largest local e-commerce unicorn, Flipkart, and we’ll come to that too) and major banks are caught in a tense Mexican standoff with their made-in-India guns trained on each other.
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