When smallcase began operations in 2015, it took the retail investment space in India by storm. Investors flocked to the service for their intuitive and idea-based stock bundling options. Now, smallcase finds itself at the top of the market that has only grown in popularity, but with the environment around it changing. With new competitors gaining momentum, partnerships changing faces and the imminent threat of a price war, what will smallcase do to maintain its lead in the space it has created? Story originally reported by Jaspreet Kalra. Music and editing by Sameer Rahat of Baqsa Studios.