The Indian Institutes of Management have a legacy of delivering quality business education across India. Through the evolution of the brand, the IIM graduate tag has been a valuable one for both aspirants and recruiters alike. Starting with three in the 1960s, there are now 21 IIMs across the country. But is more really better for the IIM brand? Stretching the brand has floated existential questions for these hallowed institutes. And the time has come for the IIM ecosystem to reckon with them. Stories originally reported by Olina Banerji. Second segment This episode we are joined by Aprameya Radhakrishna, CEO and co-founder of Koo, along with Rohin Dharmakumar, CEO of The Ken and Praveen Krishnan, COO of The Ken. We discuss the origins of Koo and ultimately can the company beat the odds and become successful? Music and editing by Sameer Rahat from Baqsa Studios.