The Viacom18 building in Mumbai overlooks the Western Express Highway at a crucial junction. There is an exit that takes you to Andheri. Skip it and the road takes you to the far reaches of North Mumbai. Seasoned Mumbaikars will tell you, Andheri is a suburb best known for its cacophony and traffic snarls. After 5 pm, the junction is hit the worst. There is no movement. On Google Maps, that exit takes on a dark hue of red. The best way to get past it is to get there early. First-mover advantage, literally.
Voot wants to be number three and beat one of Netflix, Amazon or Hotstar
With the might of Viacom and Network18 behind it, can the latest entrant in the OTT space win its fight?
Sign up to read this story for free right now
Stories on The Ken are available only for its subscribers. Join us now to get instant access.
Complete access to all stories on The Ken.
Rs. 2,750/year or Rs. 1,200/quarter
All free stories published, past and upcoming
Have an account? Login now