cuppa-ken-1920x1280.jpg

The Ken Blog

Welcome to The Ken

Good morning! Thank you for registering to read The Ken, and welcome to a new kind of business journalism.

Slightly over 2 months after we published our first story on our hurriedly put together blog, we’re finally live. Starting today, we switch off what we internally called an “alpha” or “beta” mode (designed to give you readers a sense of what we were offering, and to get your feedback to it).

Which means we will now publish one original story every morning, which you will have in your inbox before you reach office. And as we’d said earlier, we’re a subscribers-only site so we’re counting on your support & subscriptions to power us. So please consider subscribing to our annual plan if you like our journalism. Alas we do not have monthly subscriptions for India right now, largely due to complexities around recurring billing. But we’re working very hard to change that and you should hear from us shortly.

We’re also thrilled to note that due to our partnership with Paytm, we’re able to offer a free subscription plan too, albeit one that only allows you to read one free article every week. We think we’re on to something really interesting here – a powerful brand underwriting the cost of a journalism for a wider audience. Expect more innovation along these lines too from us.

We’re starting The Ken in an environment where some sort of bubble or disruption is always round the corner; business culture is rapidly evolving, while people’s trust in media is fast eroding.

For most of us, if the past three decades have been about adaptation and response to the pace of science and technology, the next few decades will be about the ensuing social transformation and if businesses are built – or not built – around these in a transparent and sustainable manner. We wish to be out there to chronicle some of those for you.

That in essence is the idea of The Ken. We are a new, digital, subscription-driven publication. We write sharp, original, well written stories on technology, business, science and healthcare. One story. Every day.

Sign up to read this story for free right now

Stories on The Ken are available only for its subscribers. Join us now to get instant access.

Written by

Related stories

More stories in /The Ken Blog

See all in The Ken Blog

Subscribe now and get access to our full archive.

Liked this story?
Sign up to read more

Why should I pay for reading your stories?

Lots of effort We go to lengths to put in time and resources required to get the most factual, honest stories out there.

Advertising independent Our primary allegiance will always be to our readers. We won't be swayed by our advertisers and investors.

We can't do all of this by giving away our journalism for free and selling our readers by the thousands to advertisers.

Get premium access