Cold Wave

Winter Has Come to Media

Declining reader interest and low ad volumes have hit the traditional news media hard. Layoffs are incoming along with radical business model overhauls

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2016 has been a rotten year for many, but especially so for India’s largest news publishing companies. What was a slow and secular decline – number of interested readers, amount of time spent reading newspapers, advertiser interest, ad rates, the unwillingness of readers to pay for content online, ad-blockers etc. – got precipitated by the government’s surprise decision to “demonetize” 86% of the country’s currency on 8th November.

“A couple of weeks ago the topic for the annual LT Forum was the need for radical change as market conditions grow more challenging

– Now it…

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