Flipkart alums' $400M Arzooo's bid to help electronics dealers take on Croma, Amazon faces bigger battles
Hi Hardik, Thank you for reading. The 30-50% is across the whole chain, from manufacturer to end customer, for non-branded products. For branded products (which end customers are more confident of buying online than non-branded products), this would be anywhere near about 15%, which gets down to 10-12% if the product is purchased from the super stockist. While I am not sure of the 4-5% final margin for eCommerce platforms (which make up 20% of the sales in the industry), I assume this would be after discounts, logistics and other blended costs.