Abinaya Vijayaraghavan

Staff Writer - Ecommerce • India Edition

Abinaya is a Bengaluru-based writer, covering the sprawling and exciting world of Indian e-commerce. When she is not trying to understand alpha sellers and complex supply chains, she enjoys travelling and playing badminton. Abinaya was previously a reporter at Reuters.

27 Articles published

Top Comments by Abinaya Vijayaraghavan

Online fashion sellers near point of no return in a post-Covid world

Thanks for the feedback Adithya. The online fashion experience is meant to replicate offline, but you can only return clothes with the tags on and without any sign of it having been used when it comes to physical stores, that's not the case online. Fashion has always been Amazon's Achilles heel, but in the US too returns are a huge problem online. As for reducing the return window, I would argue that since most categories on Amazon and Flipkart have only a 10-15 day return policy, there is no reason for fashion to be different. This is an expectation that has been set over the years for consumers. Margins in fashion are much higher than other categories, but taking into account steep discounts and return cost + sanitisation measures pressures it. In a service like Try and Buy, many items are then dispatched to consumers, who can try everything and when it's returned, there is a 30-60 day window for sellers to get them back. That's an opportunity loss.

Abinaya Vijayaraghavan

Online fashion sellers near point of no return in a post-Covid world

Thanks for your comment. The hygiene measures may have been instituted post-Covid, but the sole focus is not about Covid. It's sanitisation as a whole for the industry and brands are very careful not to be associated with any claims of clothes having stains or marks. The overall cost of operations will go up as you said, but returns are a constant at 30% and as customers choose to buy affordable clothing, that is set to rise.

Abinaya Vijayaraghavan

Farm-to-fork not door-to-door as Zomato hyperscales Hyperpure

Hi Manaswi, Hyperpure holds a greater appeal for small and mid-size restaurants than larger restaurants definitely. And there's no requirement that a restaurant has to source 100% of its raw materials from Hyperpure to get the hygiene tag. Also, I am interested in understanding what you mean by "..traditional suppliers with whom getting to first base with respect to a working relationship is a long-drawn process." Do let me know if we can chat sometime. Thank you.

Abinaya Vijayaraghavan

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