Abinaya Vijayaraghavan

Staff Writer - Ecommerce • India Edition

Abinaya is a Bengaluru-based writer, covering the sprawling and exciting world of Indian e-commerce. When she is not trying to understand alpha sellers and complex supply chains, she enjoys travelling and playing badminton. Abinaya was previously a reporter at Reuters.

19 Articles published

Top Comments by Abinaya Vijayaraghavan

Of, by, for Amazon: Private labels, public consequences

Hi Nimit, there is no bias towards or against the making/selling of private labels or against any of the companies who sell them. As you mention, everybody does it. But looking at it only from the POV for customers is a narrow view; no matter what, customers will never be affected. Secondly, the point of the story is to talk about how Amazon creates, markets and sells its private label brands, at a rate and manner which is unlike most other e-commerce players in the world.

Abinaya Vijayaraghavan

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