So think of digital first video companies like AIB or TVF - they exist despite streaming giants like Netflix, Amazon, Apple, Disney etc. There is a case for an independent podcasting company to exist in India.

Akshay Datt

that's a very viable option, platforms like Patreon exist to enable this.

Akshay Datt

Prajot, valid point - the Indian podcasting space does not have any recognisable brand yet. I first heard of IVM only 6 months back when I started listening to the Bloomberg quint podcast, and that is the challenge for Indian podcasters and producers. But if IVM makes it through the next 12-18 months, I'm pretty sure at least one of their shows will be in your playlist. They are best positioned to ride the podcasting wave that is likely to sweep the media landscape in India.

Akshay Datt

Prashant you have a valid point, despite my deep passion for podcasts, I've not been able to get my even my wife hooked on to them. But we think that the adoption of podcasts will happen with the switch to vernacular that the industry is seeing. All the major streaming companies, and even the old world media companies like print and radio are getting into podcasting and taking out shows in regional languages and Hindi. Also, it is a widely held belief that ABCD content works best in India (Astrology, Bollywood, cricket/comedy, devotional) and we're seeing big budget podcasts coming out in these categories. This will also drive growth.

Akshay Datt