Prashant you have a valid point, despite my deep passion for podcasts, I've not been able to get my even my wife hooked on to them.
But we think that the adoption of podcasts will happen with the switch to vernacular that the industry is seeing. All the major streaming companies, and even the old world media companies like print and radio are getting into podcasting and taking out shows in regional languages and Hindi.
Also, it is a widely held belief that ABCD content works best in India (Astrology, Bollywood, cricket/comedy, devotional) and we're seeing big budget podcasts coming out in these categories. This will also drive growth.
Akshay Datt