Akshay Datt

Ceo, Unnati •

Akshay is a serial entrepreneur in the talent space and a LinkedIn micro-influencer. Akshay runs Unnati and is an MBA from MDI Gurgaon. His most recent venture is the branded content company thepodium.in

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Top Comments by Akshay Datt

IVM sidelined in India's podcasting mic-drop moment

Prajot, valid point - the Indian podcasting space does not have any recognisable brand yet. I first heard of IVM only 6 months back when I started listening to the Bloomberg quint podcast, and that is the challenge for Indian podcasters and producers. But if IVM makes it through the next 12-18 months, I'm pretty sure at least one of their shows will be in your playlist. They are best positioned to ride the podcasting wave that is likely to sweep the media landscape in India.

Akshay Datt

IVM sidelined in India's podcasting mic-drop moment

Prashant you have a valid point, despite my deep passion for podcasts, I've not been able to get my even my wife hooked on to them. But we think that the adoption of podcasts will happen with the switch to vernacular that the industry is seeing. All the major streaming companies, and even the old world media companies like print and radio are getting into podcasting and taking out shows in regional languages and Hindi. Also, it is a widely held belief that ABCD content works best in India (Astrology, Bollywood, cricket/comedy, devotional) and we're seeing big budget podcasts coming out in these categories. This will also drive growth.

Akshay Datt

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