Arundhati Ramanathan

Staff writer - Fintech • India Edition

Arundhati is Bengaluru-based. She is interested in how people use money in the digital age and how new economies will take shape based on that interaction. She has spent over 10 years reporting and writing on various subjects. Previous stints were at Mint, Outlook Business and Reuters.

140 Articles published

Top Comments by Arundhati Ramanathan

How Digit married tech with tradition to build an insurance unicorn

Health insurance is a very small part of the business, Harkirat. Motor is the biggest followed by Fire insurance. In health, the company is looking at having just one plan that you can customize to add and remove whatever covers you want. About challenges, I think it's about just how much scale can agents and brokers bring. After all, they are physically limited by how many policies they can sell in a day. But that problem is slightly far away because all they need to do now is match up the levels of a Lombard, which has about 50,000 agents.

Arundhati Ramanathan

How Digit married tech with tradition to build an insurance unicorn

Hello Varun, thanks for writing and point out the error. We have fixed it. I agree with your comments, and in fact those were the doubts we had as well as we reported on this. But the proof (atleast for now) is in the numbers. I would be curious to see, say 2 years from now, what are the renewal rates for those like Digit and pure insurtech companies like Acko, that sell directly to consumers. It's going to be a very interesting journey for all types of companies and we are very keen to tell all those stories as they unfold. Cheers.

Arundhati Ramanathan

How Digit married tech with tradition to build an insurance unicorn

Thank you Abhik for reading. When I went in reporting on the story my skepticism was how will an offline distribution model scale, especially when agents are constrained by the number of policies she can sell. But on reporting I realized, selling insurance profitably digitally is many years away. So for now, this is what the market needs. The challenge for the company is futuristic, really. When insurance sales go direct to consumers online, will the company be able to do it profitably? But that's many years away, and we will re-look at how Digit navigates those waters, then.

Arundhati Ramanathan

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