Bhumika Khatri

Staff Writer, The Ken • India Edition

Bhumika covers e-commerce, consumer internet, and everything startup for The Ken in Delhi. In her previous stint at Inc42, she spent two and a half years writing about a breadth of startups and topics. A commerce graduate, Bhumika completed her postgraduate in journalism from the Indian Institute of Journalism and New Media, Bengaluru. You can reach her at [email protected]

3 Articles published

Top Comments by Bhumika Khatri

Shopify shops for e-commerce's business in India

Hey Gokul, This is an interesting thought. In boAt's case, they have made extra marketing efforts on the platforms, because of which they have been able to make a community and drive user feedback. It is definitely another case to examine the goldmine of customer data then, but from what I have understood so far, not all brands are able to do this. Do you think this can be replicated by other brands in say, personal care? Would love to hear your thoughts on this :) I will definitely look more into this front and explore more to bring to you!

Bhumika Khatri

Shopify shops for e-commerce's business in India

Hey Sanmay, Thank you for the read and appreciation :) 1. That is an interesting thought, Sanmay. In my discussions, no such cut-down of marketing costs came up though. However, this might also be because for most brands revenue from third-party marketplaces has increased during this time, which is a less-costly alternate anyway. 2. RoAS and LTV is a hard-to-measure factor on third-party marketplaces, from my understanding, because of the lack of data available for these brands. As for direct channels, I didn't hear much from the brands for this. Would be happy to hear your thoughts on this though :)

Bhumika Khatri

Shopify shops for e-commerce's business in India

Hey Shankey, We have highlighted the costs associated with selling via Shopify as an independent brand, but CAC varies across platforms based on the sector, brand stage, and more. Hence, no one could give an ideal figure or share theirs. Would be happy to hear out your thoughts on this. I had also heard about customization issues, which apparently has no breakthrough, but a way around it is to customize a brand's own theme initially itself so that it is better controlled. Definitely, it will be an additional cost, would like to hear your thoughts on the same?

Bhumika Khatri

Too many tough e-learning lessons for teachers, edtechs

Definitely, Pankaj. Kids are central to the edtech industry and a lot more has to be explored and understood here. This time the focus was on teachers, but thank you for sharing the pointers, they are really important. Indeed, for kids, screen fatigue would be a growing concern as entertainment and education get infront of the screen. Psychological issues because of screen is another distraught vicious cycle we already see in adults, can definitely be something to secure kids from.

Bhumika Khatri

Too many tough e-learning lessons for teachers, edtechs

Hey Srikanth, Edtech boom can be seen from multiple lens, I believe. If we see it in terms of FOMO, it would be interesting to see the results of reopening of schools/colleges. But in terms of the gold rush and me-too approach, I think we are far from the bubble-burst. Your point on supplementing the learning sounds interesting, how do you think it can be done better? More customised syllabus, one-to-one mentoring, peer support, etc are some points I think can be worked on. Will keep an eye out on reopening of schools/colleges, definitely, for another piece then.

Bhumika Khatri

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