Thank you, Rohan. You are absolutely right. In fact, in my last article on online travel, I wrote on how big hotels are looking to decrease their dependence on OTAs. You can read it here: https://the-ken.com/india-online-travel-market/

Moulishree Srivastava

Thanks, Rush.

Moulishree Srivastava

Thanks, Ameya. Yes, it is a good idea to look at discounting trends in the hotel and travel space, and the consequences of it. And the possible solutions. Thanks for the suggestion.

Moulishree Srivastava

I think it works either way :)

Moulishree Srivastava

Thanks for your comments, Gaurav. Yes, Treebo and FabHotels are not OTAs but hotel aggregators. They follow asset light model and position themselves as budget hotel chains. But they do provide discounts on booking through coupon codes etc. They cannot not do it because everybody else is doing that.

Moulishree Srivastava

Thanks for your comments, Chaitanya. Most of the hotel chains have indeed outsourced their tech work. And, going forward, they may realise the need to have their own tech teams.

Moulishree Srivastava

Valid points, Mayank :) As you said, there is a need for aggregators to exist. But because consumers are already used to massive discounts, it will be tough for aggregators to move away from that (discounts have already become an important differentiator for consumers). For experience to become a differentiator, I think it will take a while, given that most of the OTAs are still focussing on bringing offline consumers to online.

Moulishree Srivastava

You are right, Dharmendra. With Curefit rolling out its app recently, it will be interesting to see how this segment turns out to be.

Moulishree Srivastava

Thanks for pointing it out. Yes, it was Rs 100 per day for three weeks. My oversight. Will correct it.

Moulishree Srivastava

Thanks for your comments, Pranav. Like I earlier explained to Mr Venkataramana, the article was meant to make sense of the numbers being churned out by these companies, and the strategies and tactics IT firms have been using to maintain those numbers, since they recently declared their financial results. The story, by no means, dealt with the structural issues the IT firms have. As you rightly pointed out, there are many issues with the way they work, and the challenges they face as they try to keep up with the changing technology. We would be looking at those themes in subsequent articles.

Moulishree Srivastava

Thank you for your suggestion, Gangadhar. Will definitely look at it.

Moulishree Srivastava

Thanks.Then I will connect with you.

Moulishree Srivastava