Agreed Anupam, the article is an attempt at understanding why well-funded players will continue to work because they are not bothered about the cash burn, while smaller ones will have to arrive at a business model at some point or other. Secondly, it is a pertinent point you raise on why the likes of Flipkart and others are banking on tier-2 and 3 cities and yet the customer behaviour hasn't changed much.

Payal Ganguly The Ken, Staff writer

Hi Pani, thanks for you feedback. Could you share which sub-sector of logistics you think would have added value to your reading of the article?

Payal Ganguly The Ken, Staff writer

They seem to have changed that with the products in a box concept for Pantry (yes, I am an occasional buyer). Agree on product range which is decided by the city you are ordering from. What you get in terms of selection is what the majority has been ordering.

Payal Ganguly The Ken, Staff writer

Agree Akhil. Also preferences vary in case of people -- whether they trust a bigbasket kind of delivery or are seeking instant gratification. How the majority will play out is yet to be established.

Payal Ganguly The Ken, Staff writer

This would be since inception of The Bowl Company as all numbers on the filings reflect the period between April 2016 to March 2017.

Payal Ganguly The Ken, Staff writer

That is true. In smaller companies the discussion around ESOP does not even begin unless the investors insist on it. Many early employees seem to lose out there.

Payal Ganguly The Ken, Staff writer

That is what most of the employees told us -- that they did not want to exercise their options as they had no clarity on when will the shares actually help them realise their gains.

Payal Ganguly The Ken, Staff writer

Agree with you Rajesh but restrictions make price discovery more difficult. Don't you think so>

Payal Ganguly The Ken, Staff writer

Agree there Surya, but they do have our search data.

Payal Ganguly The Ken, Staff writer

But Google can do much more than retail. It has a better chance of steering your choices as you rightly pointed out. However they will not compete with retailers like Amazon and Flipkart. The benefit lies in charging them for driving business to their portals and enabling transactions.

Payal Ganguly The Ken, Staff writer

Thank you Abanith, have fixed the error.

Payal Ganguly The Ken, Staff writer

Thanks Aman, corrected.

Payal Ganguly The Ken, Staff writer