Pranav Shankar

Staff Writer, The Ken • India Edition

Pranav Shankar, an ACJ Bloomberg Business Journalism and a Functional English grad, writes on consumer products, OTT, and mobility. Shankar is a musicophile and motorhead, and spends his spare time playing sports and video games, or going on rides.

10 Articles published

Top Comments by Pranav Shankar

Many a slip between Third Wave's coffee cup and lip

Hi Manjari Experience is preferential. Your example perfectly explains that. I have not said that artisanal coffee and experience have to be different. In fact, artisanal coffee can be part of that experience, as you point out. It is up to the company to decide how they want to grow. And in this case, Third Wave focuses on the "experience" of the cafe. Blue Tokai, on the other hand, is more focused on their coffee, with direct sale of beans to corporate clients taking front seat. But again, experience changes from person to person. Keep reading Cheers

Pranav Shankar

Many a slip between Third Wave's coffee cup and lip

Hi Abhijit We do not have the financial numbers of Blue Tokai. Although they do have a much higher number of cafes, Matt Chitharanjan said that Blue Tokai was more of a coffee company than a cafe company. A third of their revenue comes just from selling beans to corporate clients. That is how he sees Blue Tokai's growth. This is why we focused less on Blue Tokai, since the story is more about the cafe model in India. Whether specialty coffee has a market in India, and in which model, is something we'll have to wait and see. Keep reading Cheers

Pranav Shankar

Many a slip between Third Wave's coffee cup and lip

Hi Anurag We could have looked at the number of takers for the subscription on the app. But since the story is on the cafe model, we decided to focus on that. And it is new, so we couldn't get anything on it. But, It could play a major part. I will take your feedback. Thanks Third Wave itself says that half of their future stores will be kiosks. So it'll be interesting to see how (or if) the prices vary and the economics itself. We'll have to wait and watch. Keep reading. Cheers

Pranav Shankar

Many a slip between Third Wave's coffee cup and lip

Fair points, Utkarsh 1. True. Coffee on-the-go seems to be an integral part of a large number of people. Besides, even inside the cafe, there's only so much coffee a person can drink, even if he/she sits there for hours on end. Food is a good way to get more orders/revenue from each customer. 2. Exactly. Experience, especially Third Wave's, is all about the cafe and the coffee combined. And they are effectively taking one part out of that equation. Thank you. Keep reading. Cheers

Pranav Shankar

All-electric cab operator Lithium wants to supercharge India's corporate commutes

Hi The 10-15% figure is an estimate by Lithium Urban itself. The reason why this difference is not as stark as the difference in running cost is sure to upfront expenses. Electric cars are costlier to buy, and Lithium needs to invest in their own charging infrastructure. This increases the initial cost of acquiring an EV, which will trickle down to the fares that they charge their clients. I hope this helps. Keep reading. Cheers.

Pranav Shankar

Car servicing refurbished: GoMechanic fuels up on aggregation

Fair points, Anoop. It is very tough to make sure quality remains consistently good. This is arguable the biggest challenge for an aggregator. GoMechanic says that they have people who are in charge of making sure workshops do quality work, with one person for every 1.5 workshops. It is tough to know exactly how much of it actually works. It will happen as more and more people start looking at these companies and more people become vocal about their experiences. Keep reading. Cheers.

Pranav Shankar

Car servicing refurbished: GoMechanic fuels up on aggregation

Hey Akshit. Good point. I could've gone a bit more into Pitstop as well. They have slightly different products as well, like the Pulse. The Pulse is not for the customers. Maybe in the future, but not yet. This is currently for garages, so that they can attach it to OBD ports in cars, which can then be used to understand how the vehicle is performing. This is for more modern cars - cars that have large numbers of sensors, which can be used to scan and understand what is wrong and where. Does this clear your doubt? If not, feel free to shoot me a mail anytime. I can be reached at pranavs @ the - ken . com Keep reading. Cheers.

Pranav Shankar

Car servicing refurbished: GoMechanic fuels up on aggregation

Hi Bharat Your story helps understand one of the problems for companies like GoMechanic. The average ownership of cars in India is reducing, and OEMs are doing a lot more to keep customers loyal, like the extended warranty that you mentioned. But once these cars are sold off, people who buy them as used cars may not necessarily go to authorised service centres, especially for lower-end cars. But you have a point. It may not be a big enough market. Perhaps that is why they're also moving into the two-wheeler space. Keep reading. Cheers.

Pranav Shankar

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