Prasannata Patwa

Staff Writer

Based in Mumbai, Prasannata writes about content start-ups, consumer products, and OTT platforms. When not chasing trends she likes to travel, and binge on documentaries. She previously worked at Mint and is an ACJ Bloomberg Business Journalism graduate.

7 Articles published

Top Comments by Prasannata Patwa

HealthifyMe's flex as online fitness sweats it out

Bhanu, thank you for taking out the time and reading the story. I appreciate it. As far as live sessions are concerned, Cult.live does offer one-on-one training sessions, which are live. And over the years Cult has built a brand value, where it is known for its workouts. They are more or less recreating the same quality in their live and pre-recorded videos. It also has the big bucks to spend on marketing. It is a relatively new player in the online-only model but they have many verticals including food, mental health, and wellness, opening up several monetisation avenues for them. The brand can catch up and establish itself in the online market as well. What we have to see is how they will do it.

Prasannata Patwa

Struggling Zee's SugarBox pill

Hi Sharang, While acquisition is always an option, it might not be a good move for Zee Entertainment at this point. Paid streaming platforms is still a fairly new concept in India and many streaming platforms are still exploring and finding their fit in the market. Zee5 is about 2 years old and it is also experimenting. Also, streaming platforms are the next phase for broadcast channels as more and more people turn to mobile phones for entertainment. If that wasn't the case then a content powerhouse like Disney would not invest millions of dollar in producing new shows only for Disney Plus. Zee5 also has a plethora of content, which attracts a different demographic. From its soap dramas on Hindi and regional channels to movies and syndicated content has viewers all around India. Also, Netflix content portfolio is curated keeping in mind a different audience. It is apples to oranges comparison.

Prasannata Patwa

Struggling Zee's SugarBox pill

Hi Kshitij, Thank you so much for writing in. As you yourself said "move at a lightning speed". That is exactly one of the many challenges for SugarBox. If the startup manages to develops an infrastructure, before a deep-pocket player like Google builds its own network, then they are good to go. But until then it is a wait and watch situation. And as far as local knowledge is concerned both Google and Facebook have been piloting something or the other in Indian small towns and villages for at least 4 years now. Remember Facebook's free basic version, which started the whole net neutrality debate around 2016?

Prasannata Patwa

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