Hi Ramprasad, As mentioned in the article, Nykaa retails 1,000 brands across categories that include personal care and beauty. It has a first mover advantage in online luxury beauty retail, especially the brands like Huda Beauty, which are exclusive to Nykaa, as of now. As per available figures, Amazon India already retails 2 million beauty products across 19,000 brands and plans to expand aggressively. For now, Nykaa underplays the competition and plans to keep adding more brands on to the platform.

Rozelle Laha The Ken, Staff Writer

We have taken this number from the company's latest financial performance report.

Rozelle Laha The Ken, Staff Writer

Hi Mahesh, the full Euromonitor data is confidential and the numbers quoted in the story were shared by the company during a detailed conversation with The Ken. As for RedSeer's number, I can’t comment. However, my colleague Ashish did an interesting piece on RedSeer. Do check it out: https://the-ken.com/story/how-does-redseer-know-who-kicked-ass/?searchTerm=redseer

Rozelle Laha The Ken, Staff Writer

Hi Adithya: Good question. There's no proof. But, remember, Amazon Pay was activated as an additional payment method at Shoppers Stop departmental stores. Further, e-commerce giant invited Shoppers Stop First Citizen loyalty programme members (that includes more than 5.3 million shoppers) to shop online on Shoppers Stop storefront on Amazon.in with exclusive offers on Shoppers Stop catalog. So, it should be reasonable to assume that these initiatives would have given Amazon decent insight into Indian customers (across physical retail locations and online), especially in fashion.

Rozelle Laha The Ken, Staff Writer

Hi Shreya: Actually, the story sheds light on Amazon’s gains too. Amazon’s primary aim was to gain insight into the Indian consumer—what they buy, how often, their spending habits. Shoppers Stop, the oldest retailer in the country, has seen the retail landscape evolve from scratch. It understood fashion retailing like no other. So, Amazon got insights. Add to that: Access to sell their online-only brands through the 80-plus departmental stores of Shoppers Stop; expansion of its fashion portfolio; and some returns on its investment. Please read more on Amazon’s original plan here - https://the-ken.com/story/amazon-shoppers-stop-unlikely-friendship

Rozelle Laha The Ken, Staff Writer